Creativity – The new battle against zeros and ones
I'm genuinely dismayed at the lack of art in what we do anymore. And how so many creatives, writers and designers are pushed into dead-end thinking and lesser ideas to please an insatiable master of numbers, likes and impressions. Not all of us wanted to be mathematicians, scientists or analysts. Nor was this what we shinned in. Some of us hoped to change hearts & minds for the better, with words, stories, insight and visual of how we saw the world, how we saw people, nature and the reasons for living and even our place in it all... And beyond. True outside the box thinking.
Yes, I can see the benefit of your numbers, your data, your analysis, and your many tick boxes, in their own context. But it shouldn't be the only thing that matters. Societies ever expanding lust (according to your latest poll, probably) for this often self important data driven agenda pushing pulp, kills some lovely ideas, and ideas that could really resonate and be brought to life.
I ain't stupid. I still respect you for what you can add, I see the value. I just want you to see the value in what we bring too – everything in its place. But I ••••••• hate you for what you've taken away from our world and industry. I still fight it, but I often feel the creative process is now lost to zeros and ones or words controlled like a form of dictatorial control and our subservience, following a spreadsheet so we can fit in with search engines and algorithms. We need to see the art again, as we're a wash with average communications, stories, content, even advertising and editorial that aims to please everyone and often it's pleasing no-one (real).
CREATIVE PEOPLE – It's time we embraced what we CAN do again. To take stock of a moment and express it in words, in paint, ink or pixel to highlight or celebrate a thought or a feeling. To share being a soul with other souls. We wanted to write about love, connection, hopes, dreams, fears and all the things that make us tap into our senses and feel more human, so do that. There are still many who will appreciate it. Sure, we will have to sell things along the way, convey difficult, important and divisive subject matter and content, but we can make a difference in so many ways that cannot be shown on a graph. However we did it, we seemed to care far more about the art of it all. We can do it again.
So 2025 will be a far more concerted effort to push what it is I can do and how those benefits relate to the problems we are trying to solve and the way these ideas and concepts fit into the world. And make people feel part of something bigger. Ideas can change the world, and they will again. And it starts with us all.
