A brand identity needs to have meaning

When I refreshed my own brand identity for my creative and design services a couple of years ago I wanted something that had intrigue. Here's the rationale ;) If it hasn't got a relevant story it won't be distinguishable – be different for the right reasons regardless of the budget. Quality matters.

p.s: And to think, I nearly passed it up as I offered this to a client I was working with on a different identity project as also matched their requirements. Luckily they chose one of my other creative offerings. If I can help you with the same – reach out.