Brands start from nothing, yet need something

You don't need a brand identity and brand strategy to do 1,001 things from the get-go, that all grows in time. In truth and imho – less is always more. Be individual, to communicate your organisations messaging, it's unique mission, vision & values etc. And be consistent and relevant.

Add to this... know who are your audience. Appeal to them and you stand the best chance of being memorable and chosen. And be good at something. The rest is up to you.

If you would like to know a coherent way forward establishing U in mind – I'd be happy to talk.