The Camping and Caravanning Club.

Creative Direction, Campaign Concepts and Design

Shown is some of the creative projects I tackled for The Camping and Caravanning Club, which is a large membership organisation based in Coventry, England. 1 in 10 people in the UK are a member of the friendly club (that's huge). It was great to reach so many people with creative concepts to highlight and promote the benefits of the great outdoors.

As part of the various offerings, I supported many different marketing managers within the organisation with everything from new members campaigns, product, tourism and location guides through to advertising campaigns and everything in-between. This included communications to current members for products and services as well as specialist events and advertising for the club as a whole. Most of the projects were within the boundaries and styling of their then current identity but there have been many concepts and ideas I've helped to shape and assist with to promote their overall offering as a remote creative, especially with messaging and creative concepts.

www.campingandcaravanningclub.co.uk

Justin Robert Price
creative. design. thinking.