Chantal Acda (Musician).
Creative Direction, Brand Identity and Design
Utilised for European tour promotion in late 2105 // 2016
I was introduced to the work of a Dutch musician (based in Belgium) called Chantal Acda in 2015. Her work really hit me hard, I just instantly felt a connection with it. Deep fascinating lyrics with such a beautiful voice... what's there not to like? A very talented lady and a credible musician who plays with real craft.
Many know I consume and utilise a great deal of music in my life, which guides my work at times. I believed I saw so much of the musician in the work I listened to and had a few ideas come to mind. I contacted her after being particularly inspired by a track she was releasing on a forthcoming album with a random logo idea I had. The process was really natural and within no time we'd nailed an identity together and one she really fell in love with. This sort of work is my favorite as you are working with another creative but from another field and I guess your only brief is what you feel from what you hear, read lyrically or where your own mind is at, in that time and place. It's all down to interpretation I guess, but enjoyable.
As well as the main logotype, this has also lead on to various projects such as imagery for marketing and promotion, creative for merchandise and also design and creative of her current tour poster used to promote shows in Belgium, Germany, Holland, France and Italy.
Her album from this time – is called The Sparkle In Our Flaws available via AppleMusic, Spotify (and at all good record stores).
Justin Robert Price
creative. design. thinking.
