Julia Gjertsen (Musician).
Creative Direction, Brand Identity/Strategy and Design
I worked on the creative and design of this identity with the talented Russian/Norwegian musician and composer Julia Gjertsen to define a brand identity to support her work and her website offering.
The logo roundel has some significance and meaning to the artist + it’s a monogram using the j + g of her name. With the modern typographical treatment the name mark and icon is crisp, clean and identifiable, even at small sizes and found peace as an icon.
I always believe in taking my logo work back to basics, it’s how all good identities should work imho. This was created as a mono device, incorporating black & white to reflect the keys on a piano, the main instrument she uses for the compositions she creates from her home studio in Oslo.
You can find her work on Spotify as well as from her label Moderna Records. Moderna have some truly awesome and special artists so well worth a listen and explore.
Justin Robert Price
creative. design. thinking.
