Partofthe.team.
Creative Direction, Brand Identity/Strategy and Design
I'm really happy I can now show this project... it's the brand identity and concept for Jane Hales, CMRS and for the Part of the .team offering which I've recently completed – which is an MRX support staffing solution, ideal for Market Research Agencies, Internal Insight Teams and Independent Research Consultants.
Rationale behind the logo: I wanted to create a device that was very simplistic but had meaning, something that expressed individuals as well as a group / divided yet together as a whole / as well as multiple tasks and processes as single elements of that whole. There are seven elements for 7 days in a week, which is when the services can be utilised collectively or separately. It also has that data or bar chart feel which is intentional as a measurer of data, levels and processes. The centre piece has an outline and this is where your Part of the .team come in. They are the virtual element and exist in another place so have the border surrounding, however they fit and hold a prominent position within the group. I see this as someone who is a part of the whole and part of the team.
I look forward to progressing the brand with, creative, design and messaging with the client as they grow and wish them every success with it. Knowing Jane, that will never be down to a lack of effort and or ability. It's a great idea.
If I can help you with brand, design, creative or concepts on any marketing, advertising or communications projects then please DM me and let's chat.
Justin Robert Price
creative. design. thinking.
