STEAMhouse/Birmingham City University.
Creative Direction, Campaign Concepts and Design
I was approached by Birmingham City University in approx 2018 to work on a small brief for STEAMhouse – which is a specialist niche maker space. After helping to push their brand styling further on some successful projects, I’ve supported them ever since on a plethora of varied design and creative projects offering conceptual solutions and creative.
STEAMhouse has grown a great deal from those early years and projects and moved to a larger site (which is housed in the outers of an old bicycle factory – a stunning development). This site will help transform the lives of their students and citizens within the region utilising its centre for collaboration and innovation. It’s a great place with a varied array of skills and equipment on tap and a melting pot where Science / Technology / Engineering and Maths meet with the creativity of the Arts. A very unique place indeed and in the heart of Birmingham. Being a part of this and being inspired to spread the word in varying ways and mediums has been a big love for me over the past 5 years, guiding, and working with multiple key members, leaders and staff within the organisation. To think all that has been created from that first project is unreal but using the existing logo and a typeface with some thought… A great deal has been done and achieved.
It’s been an enjoyable project to work on allowing me opportunities to push the existing shapes and colours in differing ways to create some new forms, as well as set up a bank of assets for some ops and guides for ways forward internally. One thing I’ve always been fervent about – was to kept the layout and typography clean. Utilising plenty of white space where I could and balancing the visual of the shapes with that of the photography and line work / colours, copy and imagery, which were selected and created to show the brand and user audience to the best of it’s ability.
The work has been very well received – and STEAMhouse continue to grow from strength-to-strength.
Justin Robert Price
creative. design. thinking.
