You don't need a brand identity and brand strategy to do 1,001 things from the get-go, that all grows in time. In truth, imho – less is always more. Be individual, to communicate your organisations messaging, it's unique mission, vision & values etc. And be consistent and relevant.

Shown are the core principles set out by Rob Strasser for Nike in 1977. Impressive right! As we can now see what was planned and in the nearly 50 years thereafter worked towards as part of their story and #brand. I think we can safely say it helped.

When it’s not defined and aligned the message is hard to believe in and/or work with or towards. It's all about clarity and direction. Brand strategy can help with this, and so can I. 

#Marketers and #Brands – Which side do you really want to be on?

BRANDLURN – Establish U in mind. Brand Strategy offering by Justin Robert Price

Are quotes the greatest sharers of wisdom and influence?